Sunday, April 20, 2008

Brett Novek For Taco Bell

Brett Novek appears in a major national television commercial for Taco Bell, pushing the intense appeal of the bacon in the Bacon Club Chalupa. His line consisted only of "Hey!", but besides its context in the commercial, it was a shout out from him to the broader, Middle-American audience that he's ready to introduce himself to them.

As well as being shown during many other shows, the commercial was shown during American Idol. This means that during that thirty second moment in time, more people saw Brett than have ever seen him in all of his previous work put together. If not the big time, it's at least the start of the big time.

It should be noted that of the five principal actors in the ad, Brett Novek's name was one chosen to be included in the title of the video when it was posted to YouTube. It answers the question, "Who is the guy in the Taco Bell commercial?"

The synopsis of the commercial is that two women arrive at a club and one notices the scent of bacon. The other woman shows that she is carrying a Bacon Club Chalupa from Taco Bell in her purse because of her belief that guys love bacon. The implication is that the chalupa will aid her in her objective of meeting "cute guys". Her premise is shown to be valid as three men immediately greet the women and inquire about the scent. One of the guys, referring to the smell of the bacon, asks erroneously (and strangely) what the women are wearing, calling it "intoxicating". The ad ends with deep sniffs from the guys and a voice-over of "smells good".

Indiana is big pork producer, so I may be wrong about this, but if a woman smells like bacon in public, I would have thought that if guys did come over to meet her, it would be to give her a can of Lysol. On the other hand, there are a number of other possible scents that would be considerably more objectionable than bacon, so I'm willing to suspend disbelief and allow for the use of pig fat as a man lure.

Brett Novek Fans on MySpace